Talkin’ Trash with Will Nash Episode Thirteen
Waste management planner John Watson joins Will Nash for a conversation about the real reason recycling remains so confusing — and it has less to do with waste than it does with behavior.
With nearly 20 years of experience helping municipalities improve waste programs across Ontario, John shares what he’s learned about human behavior, public education, and why even the best-designed systems can fail when residents don’t understand them.
From award-winning communication campaigns to the role of technology, social media, and signage, this episode explores what actually influences behavior, what messaging falls flat, and why educating the public is far more complicated than it seems.
Because recycling isn’t just a waste problem — it’s a behavior problem. And understanding that might be the key to finally getting it right.
