Rebuilding Confidence in Recycling

 

Original Air Date: Tuesday, March 26, 2024 @ 1:00pm ET

 

Description:

Recent surveys have reinforced something many of us are hearing from the public: a growing skepticism that items placed in recycling bins actually get recycled. Fed by negative media stories and confusion about the recycling process, these perceptions present a very real risk that people will stop making the effort to sort their waste. The good news is that we can reinforce public confidence of recycling through effective outreach.

This webinar featured presentations breaking down the causes of the skepticism and research-based communication strategies to counter it, followed by a case study example of a local outreach campaign.

 

** The recording is followed by a product showcase, featuring Sarah of our sales team and some of our most popular containers. If you are interested in learning more about Busch Systems and which products would be best for you and your organization, please contact our sales team at sales@buschsystems.com. **

 

 

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Speaker Panel

ELIZABETH SCHUSSLER

Senior Director of Social Change, Behavior, & Impact @ The Recycling Partnership

RACHEL KENNEDY, M.S.

Environmental Specialist @ Dakota County, MN

JUSTIN GARVEY

Director of Brand Strategy @ Metre

ALEC COOLEY - Moderator

Senior Advisor @ Busch Systems

Downloads and Resources

CLICK HERE to view/download a PDF version of the presentation slides from all presenters used in the live webinar.

Click here for US EPA’s website with an overview of national recycling, composting & waste facts & figures from 2018.


Click here to learn more about The Recycling Partnership’s Center for Sustainable Behavior & Impact.


Click here to read more about The Recycling Partnership’s Recycling Confidence Index.


Click here to visit the Recycling Exists campaign website.


Click here to visit the Recycling Exists campaign website.


Click here to find presentation slides about another organization, MassRecycle’s efforts to engage the media to avoid misinformation.


Here are some other examples of local outreach campaigns & websites focused on building confidence as well as educating about recyclability:
King County / Seattle, WA – Recycle Right Communications Consortium and Hamilton County, OH – Recycling Journey

CLICK HERE to view/download the text records of the attendee and panelist Chat from the live webinar.

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