This webinar featured two sustainability behavior experts discussing messaging strategies rooted in science, from extensive CBSM-style campaigns to simple signage prompts. Their presentations cited best practices and real-world case studies of public engagement initiatives that have resulted in meaningful improvements.
ALEC COOLEY, Senior Advisor @ Busch Systems
CLICK HERE to view/download a PDF version of the presentation slides from all presenters used in the live webinar
Click here for Action Research’s website.
Click here to learn more about the Community-Based Social Marketing approach to behavior change.
Click here for the Tools of Change website, a great resource for behavior change strategies including planning guides and a library of case studies.
Click here for the UC San Diego online behavior change course.
Click here for Fostering Sustainable Behavior, 4th edition (2025), co-authored by Jennifer Tabanico and Doug MacKenzie Mohr.
Click here for the Fogg Behavioral Model.
Click here for a brief guide to designing pre- and post-intervention surveys.
Click here for a journal article about the impact of values on informational interventions: Bolderdijk, J.W., Gorsira, M., Keizer, K., & Steg, L. (2013). Values Determine the (in) Effectiveness of Informational Interventions in Promoting Pro-Environmental Behavior. PloS One, 8(12), e83911
Click here for a journal article on cultural differences: Gelfand, M. J., Raver, J. L., Nishii, L., Leslie, L. M., Lun, J., Lim, B. C., … & Yamaguchi, S. (2011). Differences between tight and loose cultures: A 33-nation study. Science, 332(6033), 1100-1104.
Click here for an article on designing pro-environmental PSA’s: Bator, R., & Cialdini, R. (2000). The application of persuasion theory to the development of effective proenvironmental public service announcements. Journal of Social Issues, 56(3), 527-542.
Click here for the Hidden Brain Podcast; includes two episodes with psychologist Robert Cialdini titled “Persuasion Part 1” & “Persuasion Part 2”.
Click here for the Handbook of Wise Interventions: Walton, G. M., & Crum, A. J. (Eds.). (2020). Handbook of wise interventions. Guilford Publications.
Click here for the Think Fast, Talk Smart Podcast.
CLICK HERE to view/download the text records of the attendee and panelist Chat from the live webinar.
