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Rebuilding Confidence in Recycling

Tuesday, March 26, 2024. 1:00pm ET

Recent surveys have reinforced something many of us are hearing from the public: a growing skepticism that items placed in recycling bins actually get recycled. Fed by negative media stories and confusion about the recycling process, these perceptions present a very real risk that people will stop making the effort to sort their waste. The good news is that we can reinforce public confidence of recycling through effective outreach.
This webinar will feature presentations breaking down the causes of the skepticism and research-based communication strategies to counter it, followed by a case study example of a local outreach campaign. You don’t want to miss out on this hot topic!

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The Speaker Panel
Elizabeth Schussler
Senior Director of Social Change, Behavior, & Impact
The Recycling Partnership
Rachel Kennedy, M.S.
Environmental Specialist
Dakota County, MN
Justin Garvey
Director of Brand Strategy
Metre
Alec Cooley, Moderator
Senior Advisor
Busch Systems
What You Will Learn
CASE STUDY PRESENTATIONS
This program will feature several presentations that will break down the cause of the skepticism as well as research-based communication strategies that can counter it.
SUCCESSFUL STRATEGIES
Attendees will hear about a case study example of a successful local outreach campaign. Learn what worked and what you can implement into your own outreach. You don’t want to miss this one!
PRODUCT SHOWCASE
For those who are looking for product suggestions to help advance their program, stay tuned after the webinar to see a showcase of Busch Systems products.

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