In his bestselling book Purple Cow, marketing expert Seth Godin explains that success comes from being remarkable—something so unique it can’t be ignored. He uses a simple example: imagine driving past a field of cows. At first, they’re interesting, but after a while, they all look the same. Now imagine spotting a purple cow—you’d stop, take notice, and remember it.
That’s the power of standing out—and it applies perfectly to the world of recycling and waste diversion.
Why Standing Out Matters in Recycling
Many recycling and waste containers fade into the background. They’re practical but not memorable. Yet for a recycling program to be effective, containers must catch attention, communicate clearly, and encourage correct use.
At Busch Systems, we believe thoughtful design can inspire better recycling habits. When bins stand out visually, people are more likely to notice them, understand them, and sort waste correctly—helping organizations improve their diversion rates and sustainability goals.
Busch Systems and the Purple Cow Philosophy
Busch Systems has been designing innovative waste and recycling containers for 40 years. Our success is rooted in three pillars of leadership that align perfectly with Godin’s Purple Cow philosophy:
- Product Leadership: We create modular, adaptable recycling containers designed for flexibility, longevity, and standout performance.
- Thought Leadership: We share insights, data, and educational resources that help organizations design more effective recycling programs.
- Environmental Leadership: We prioritize sustainable manufacturing practices and materials to reduce our footprint and promote the circular economy.
By leading through innovation, we aim to make sustainability both practical and remarkable.
The Mosaic: A “Purple Cow” in Recycling Design
Our Mosaic Series is a clear example of what it means to stand out with purpose. It’s a modular, customizable recycling and waste container system that adapts as your program evolves.
With interchangeable openings, custom signage, and endless configuration possibilities, the Mosaic makes it easy to optimize signage and encourage proper sorting. Its bold, modern look helps elevate spaces while reinforcing sustainability values.
The Mosaic shows how smart, adaptable design can create a visible, lasting impact in any setting—making it our version of the Purple Cow.
Why Remarkable Design Drives Better Waste Diversion
Standing out in the recycling world isn’t about being flashy—it’s about being effective. When containers are designed to capture attention and communicate clearly, they inspire people to recycle correctly. Remarkable design leads to remarkable results.
At Busch Systems, we’re proud to lead the way with products, innovation, and sustainability practices that not only perform—but also inspire positive behavior change.
Key Takeaways (TL;DR): The Purple Cow in Recycling Design
- Seth Godin’s Purple Cow concept encourages brands to stand out by being remarkable—an idea that applies directly to recycling program design.
- Visibility and design play a critical role in encouraging proper sorting and improving waste diversion.
- Busch Systems leads the industry through product, thought, and environmental leadership—driving innovation and impact.
- The Mosaic Series embodies the Purple Cow philosophy, offering modular, customizable, and visually striking solutions that adapt to any program.
- Remarkable design inspires behavior change, making recycling more engaging, effective, and sustainable.
