1. COLLECTION OF PERSONAL INFORMATION
1.1 Through the Web Site and the Services, Busch Systems collects information about identifiable individuals (“Personal Information”) relating to use of the Web Site, the Services, and Products by Users. Personal Information includes such things as your name, address, age, income, date of birth, gender, financial information and credit records, as well as your opinions, preferences and purchase patterns.
1.3 You may view your Personal Information on file with Busch Systems, and may request that corrections be made to your Personal Information on file with Busch Systems. Any requests to view your Personal Information on file with Busch Systems or to make corrections to your Personal Information on file with Busch Systems can be directed by e-mailed request to Busch Systems’ designated Privacy Officer at the e-mail address referred to in section 9.2 below.
2. USE OF PERSONAL INFORMATION
2.2 We may engage other companies and individuals (“Third Party Service Providers”) to make some or all of the uses of the Personal Information referred to in section 2.1 on our behalf, and/or to perform some or all of the Services on our behalf. Third Party Service Providers may require or be provided with access to your Personal Information in order to make some or all of the uses of the Personal Information referred to in section 2.1 on our behalf and/or to perform the Services on our behalf. We make commercially reasonable efforts to ensure that all Third Party Service Providers acting on our behalf provide a comparable level of protection for your Personal Information to the level of protection that we provide.
3. DISCLOSURE OF PERSONAL INFORMATION
4.1 Busch Systems obtains your consent to collect, use or disclose your personal information, except as permitted by law. The method of obtaining consent depends on the circumstances and the sensitivity of the information. Consent may be oral or written, express or implied. Your express consent (verbal, written or electronic agreement) is obtained to collect, use or disclose sensitive personal information. Implied consent is obtained in circumstances where a customer relationship already exists, express consent has previously been given, or the purpose of using the personal information is reasonably apparent to you. You can change your consent preferences at any time by contacting Busch Systems’ designated Privacy Officer at the e-mail address referred to in section 10.3 below.
5. AUTOMATICALLY GATHERED INFORMATION
5.1 We may receive and store certain types of computer information whenever you interact with the Web Site or the Services. Examples of the information that we may automatically receive and store may include the Internet protocol (IP) address used to connect your computer to the Internet; computer and connection information such as browser type and version, operating system, and platform; and the full Uniform Resource Locators (URL) click stream to, through, and from our Web Site, including date and time information relating to your visits.
5.2 Such automatically gathered information may be used by Busch Systems for the operation of the Services provided to you via the Web Site or otherwise, to maintain the quality of the Services provided through the Web Site or otherwise, and to provide Busch Systems with general statistics relating to use of the Services and/or Web Site. We may use IP addresses to analyze trends, administer the site, track user's movement, to determine what Services are the most popular, advertise, and gather broad demographic information for aggregate use.
6. SECURITY AND RETENTION OF PERSONAL INFORMATION
6.1 Busch Systems secures your Personal Information from unauthorized access, use and disclosure by third parties. We use a variety of security technologies and procedures to help protect your Personal Information. For example, Busch Systems may secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. We may also, or in the alternative, protect Personal Information through the use of encryption, such as by way of the Secure Socket Layer (SSL) protocol. All of our Third Party Service Providers are required under their contracts with us to maintain your confidentiality and may not use your information for any unauthorized purpose. We review our procedures and security measures regularly to ensure that they are properly administered and remain effective and appropriate for the sensitivity of the information.
6.2 There are always risks associated with providing Personal Information and sensitive data, whether in person, by phone, mobile, or tablet device, via the Internet or via other technologies. You acknowledge that the transmission of information and data over the Internet is inherently insecure, and there are no security systems that are completely safe or fool-proof against hacking or tampering. Busch Systems endeavours to take commercially reasonable precautions to prevent and minimize such risks in connection with your Personal Information, but Busch Systems offers no (and hereby expressly disclaims any) guarantee, representation, warranty, or covenant of any kind with respect to securing your Personal Information from unauthorized access, use and disclosure by third parties.
6.3 You are solely responsible for controlling access to your accounts associated with the Web Site and/or the Services, and maintaining the confidentiality and security of your accounts and related password information.
7. THIRD PARTY PRIVACY POLICIES AND LINKS
7.1 The Web Site may include hyperlinks to, and details of, third party web sites or Internet resources. Busch Systems does not endorse, approve of, verify, attest to, or offer any representation or warranty with respect to, the accuracy of the content of such web sites that are linked. If you decide to leave the Web Site and access these third-party sites, you do so at your own risk.
7.2 When you click on one of those links you are contacting another web site or Internet resource that may collect information about you, including Personal Information, voluntarily or through cookies. The privacy policies of such third parties may not mirror those of Busch Systems. Busch Systems has no control over other web sites or Internet resources or their policies regarding the collection, use and disclosure of your Personal Information, and Busch Systems accepts no responsibility or liability for the privacy practices of third parties, including any unauthorized collection, use or disclosure of your Personal Information through third party web sites or Internet resources.